One of my goals as a journalist is to maintain my independence, which allows me to speak freely and communicate my unfiltered message directly to news consumers. To be able to continue doing this work, I have to be able to sustain it financially. One of the ways I do this is through affiliate marketing.
Here’s how it works: If there’s a product or service on the market that I think my readers may find helpful, I inform them about it, such as in my email newsletter. If my referral results in a sale, I get paid a commission at no extra cost to my readers. I only promote things I feel I can stand behind. For example, if I’ve used the product myself and found it beneficial, I’ll share my experience and provide a link for my readers to learn more. Some products I help get the word out about also because there is an important mission behind them, such as helping to educate the public about critically important issues.
This is a win-win-win. Everyone involves benefits. I benefit by having a means to sustain my work as an independent journalist. The producers of the products I help get the word out about benefit by getting sales. And my readers benefit by being made aware and taking advantage of products that help them in some way, such as increasing their productivity or giving them actionable knowledge to make decisions to improve their own lives and have greater positive impact on the people around them.